Jazz Cartier Joins Reebok For Their ‘Alter The Icon’ Campaign

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For the past year, Jazz Cartier has spent more time travelling and performing than at home, and in that time, has perfected a model stance to grace the online pages of GQ in partnership with Reebok Classic.

“When it comes to fashion, in Toronto, no one’s really touching me,” Jazz told GQ [https://www.gq.com/branded/article/gqm/jazz-cartier-torontos-best-new-rapper-is-also-its-flyest]. last fall. “Even before the rap shit was popping, I was 19 rolling around the city in a black mink coat, shitting on everybody. I don’t have the energy to get done up all the time, but even on my chill days, I still look like I’m dressed up.”

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In a new collaboration with Reebok called ‘Alter The Icon’, Jazz has taken on the Classic Leather and Workout Plus silhouettes to suit his own tastes, which we got a glimpse at recently at Toronto’s Footaction Capsule. Jazz’ new album, Fleurever is set to drop July 27th.

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