Jazz Cartier Joins Reebok For Their ‘Alter The Icon’ Campaign

For the past year, Jazz Cartier has spent more time travelling and performing than at home, and in that time, has perfected a model stance to grace the online pages of GQ in partnership with Reebok Classic.

“When it comes to fashion, in Toronto, no one’s really touching me,” Jazz told GQ [https://www.gq.com/branded/article/gqm/jazz-cartier-torontos-best-new-rapper-is-also-its-flyest]. last fall. “Even before the rap shit was popping, I was 19 rolling around the city in a black mink coat, shitting on everybody. I don’t have the energy to get done up all the time, but even on my chill days, I still look like I’m dressed up.”

In a new collaboration with Reebok called ‘Alter The Icon’, Jazz has taken on the Classic Leather and Workout Plus silhouettes to suit his own tastes, which we got a glimpse at recently at Toronto’s Footaction Capsule. Jazz’ new album, Fleurever is set to drop July 27th.

 

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