The Beat Academy, Once Coached By Boi-1da, Made Its Toronto Return & Announces New Battle

After a brief hiatus in 2017, Toronto-based producer organization The Beat Academy, founded by Tonika Morgan, made a triumphant return to the city with their first ever producer-meet up. Although largely known for their battles, including their SXSW battle where Team Canada was hosted by our own Boi-1da, there’s a secondary (or rather, unknown primary) focus on the education of the producers they work from all aspects of the music business; technical, placements, financial and networking.

In a panel lead by Riley Kirkwood, a co-manager at the Beat Academy, Kiana ‘Rookz’ Edmonds (Sandbox Studios), Jordon Manswell (Daniel Caesar, Joyner Lucas etc.), Jacob Smith (Kanye West, Big Sean etc.) Preizdent Jeff (Lil Simz, Roy Wood$ etc.), Chris Martin (Post Office Sounds) and Josephine ‘Jayemkayem’ Cruz (DJ, Complex journalist), the group spoke about how to get to where you want, and how they achieved their own success — though, everyone was far too humble when making their introductions.

“When it comes to your career, you can climb vertically or you can play the long game, kind of like the X and Y axis on a graph. Climbing vertically means you’re hoping to get a beat to someone like Drake. But the long game is about networking and building your network. That’s how we end up working for people like Jessie Reyez and Daniel Caesar” – Rookz

At the end of the night, they also announced that a new beat battle will be taking place, though haven’t announced where.

 

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