Watch Boi-1da’s Red Bull Music Academy Lecture: Details On His Come-Up, Business & Building Canadian Talent

(Photos: Maria Jose Govea)

Hosted by Toronto’s own OG journalist Anupa Mistry, late last fall in Montreal, Boi-1da sat down to talk about his come-up and how he became one of the most successful Canadian producers, but also a household name worldwide. From buy FruityLoops with his mom’s to business practices, and of course, how he shaped the sound of the city with Drake, 1da let the Red Bull Music Academy into his the inner workings of his mind – a real, and rare, privilege.

Red Bull Music also put together a essentials guide to the 6 beats that launched Boi-1da into the ranks of being one of the greatest producers of all time. Check it out here.


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