Diddy’s Ciroc Vodka Named 2011 “Spirits Brand of the Year”

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Cîroc Vodka was named the 2011 “Spirits Brand of the Year” by the Leaders Choice Awards at Market Watch’s annual Leaders Awards Gala Dinner in New York City recently. As the official brand ambassador of Cîroc, Sean “Diddy” Combs (@iamdiddy) has definitely increased sales since he came on board, with the vodka on its way to selling over 1 million cases by the end of 2011. Cîroc Obama definitely knows how to sell.

Check out a video of Diddy announcing the new flavor Blue Dot Cîroc (ft Big Tigger and Jermaine Dupri) after the jump.

 

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